Internet marketing – the skinny
As I mentioned last week there are a bunch of interesting web 2.0 tools that are invaluable for internet marketing. Many of the free analytics tools and web tools are provided by Google and as such you must have a Google login.
Start a blog
It might seem like you’re doubling up but a blog is one of the most useful tools in the marketing toolbox. Blogging software is great for SEO (Search Engine Optimisation) because they use database driven CMS software that pushes content out into the Internet. Use your blog to publicise your Website.
Create backlinks
Any link to your site from another site is called a backlink – and each backlink you have increases your website’s visibility. Twitter and Facebook links from your blog to your site create backlinks too.
Page Rank
The Google algorithm or Page Rank (named after Google co-founder Larry Page NOT referring to the ranking of pages – although it’s a neat/exploited coincidence) is a specific mathematical formula the ranks the importance of documents based on certain variables – backlinks being one, and the linking of that document by recognised hubs (like Wikipedia) being another.
Creating ‘important’ links to your content through generating legitimate – and sometimes illegitimate techniques (see Black Hat marketing). If Google discovers sites using BH techniques they will ban the site.
Black Hat techniques include keyword stuffing, invisible text and doorway pages
The more traditional White Hat techniques are:
- meta tags
- descriptions
- keyword density
- generating online editorial and backlinks through real audience demand
You should:
- choose your domain name/site name well
- ensure every page has a title
- ensure that the text content of your page relates to your title/domain name
- ensure that the keywords you use in the meta tags relate to key headings on your page
- Use a blog (either on your domain or elsewhere) to promote your site
- Use free CMS software like WordPress, Joomla or Textpattern.
- Publicise your site with Facebook/Twitter
Get the right tools
Google Web optimiser, toolkit and analytics are Gold Standard free web marketing tools. You can also use the site command in Google (simply type site:yrsite.co.uk) into the search bar and see how many pages Google has cached.
Advertise
Also Adwords and Adsense provide powerful solutions to INternet advertising on either sponsored links or pay per click basis. Set your own campaign guidelines and start promoting.
Use Social Networking at all times
Social networking as a way of augmenting traffic, as I’ve said, is an invaluable resource. Create a Facebook page for your product/company/service. Set up a Twitter account and start tweeting about what you do – and follow people who are interested in the same things as you. Then write as many blog posts on your blog that you can in a month and post the links to Facebook and Twitter.
Watch your website traffic grow.
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